Read article "How Small Italian Firms Married Style to Globalism" and provide responses to Wall Street Journal article questions. Article by Rosamaria Mancini.

For more than half a century, wedding-dress maker Giovanna Sbiroli SRL built its scratching and customer base by serving the Italian mart. nevertheless over the past ten, the company -- one of around 40 niggling wedding-dress makers in and around this remote hill townspeople -- watched its share of the Italian market drop by 20% as Chinese imports and goods made in other low-cost countries flooded in. Fewer places were coming in, and we began to realize that we were losing our customers, says Gianpiero Lippolis, a jumper lead in the firm. If we didnt react and attack these markets, then we risked having to eject our doors, he says. Today, Giovanna Sbrioli exports to 18 countries, and foreign sales account for 30% of its business. though it employs only 50 seamstresses, down from 80 a decade ago, it has made up for its smaller workforce with spick-and-span technology, and one-year sales fork out remained steady at somewhat $7.3 million. Giovanna Sbriolis phylogenesis is part of a broader transformation of the Italian economy, as its small, narrow down and family-run makers of wares from womens stockings to wooden furniture have off-key themselves into globali tascabili -- so-called mild global firms that aggressively market their Italian craftsmanship and style. at a time thought in like manner small to survive in a global market, these companies have carved out niches around the world. fit in to the modish available figures, Italys share of the global export market go up by 6.1% in the first half of 2007, compared with the alike(p) period a year earlier. Talking about the small companies that are a backbone of the Italian economy, outgoing outpouring Minister Romano Prodi said, When I go to international trade meetings, [German chancellor Angela] Merkel can move a dozen corporate giants with her. I bring five hundred scrappy kids.Putignanos wedding-dress makers were... If you want to get a ful l essay, order it on our website: OrderCustomPaper.com

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