Does Communication Enhances The Customer Satisfaction Of Body Shop?

Does communication enhances the client satisfaction of Body Shop? campaigner Number: 001306-011 Hwang Yen Ming 2/27/2009   Table of content administrator Summary2 Introduction3 Methodology4 Literature Review5 Results6 - 8 Customer Comments9 Conclusion10 Appendix A10 - 12 administrator SUMMARY A Customer Satisfaction slew was undertaken in the week of 16 22, February 2009 involving an sign independent client satisfaction receipt and a second survey administered champion week later on to confirm the customers original response. A come up of 200 customers participated in stage one of the survey. In statistical terms, the survey send packing be relied on with a amply degree of accuracy. boilersuit the following conclusions can be raddled -there is a mettlesome level of satisfaction with customer and content reflected in 96% of respondents being resulting to advocate Body Shop to an separate soul in the initia l survey and a week later, -Communication schema require to speci aloney target service intermediaries and build pledge and symmetry in referring customers to Body Shop, -Information liaison should be reviewed to ensure breeding delivery is timely and selective information is specific to the customers inquiry. In general, the survey results exit allow Body Shop to target specific gaps in communication as a strategic priority all over the coming year. The quality of the survey results guards the continued ingestion of this implement to ensure services remain targeted to customer need and expectations. Arising from this, it is proposed to rate the acquisition of a relational surveying gibe to support future surveying activities that will allow for results to be generated in a timely manner and responses to be hybridisation jibe against factors such as area of age, gender and other demographic data to deliver a higher level of commonness in survey results. Introduction The Body Shop, a Britis! h severalize active in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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