Kerry Group Case Analysis Essay -- essays research papers

The Kerry Group began all oer thirty years ago in the sec west region of Ireland. Beginning as a dairy and ingredients limit the company has now flourished into a global leader in the provender ingredients and flavor products ara. Kerry Group is headquartered in Tralee, Ireland and through its manufacturing, sales, and technical centers around the world, employs over 20,000 people. The company supplies over 10,000 fare, food ingredients and other flavor products to customers in over 140 countries. Kerry Group also has manufacturing and sales facilities in over 20 countries. When Ireland joined the EEC or European Economic Community in 1973 many small dairies began to merge in order to compete with the big dairy producing companies. Kerry also participated in the mergers with help from the milk suppliers of the County. Kerry acquired the State possess milk bear on company along with its creameries. The Group also held a 42.5% stake in the NKMP Company for a total of 1.5 mil lion Euros. At the same time, six of the eight independent Co-ops, which owned the other 42.5% stake, were acquired and became a new subsidiary of the Kerry Co-operative Creameries Ltd, which began trading in 1974. Kerry began as the smallest of six boorish co-ops, a position that was soon to change.As Kerry began growing they developed round key values in the SWOT ( intensivenesss, weaknesses, opportunities, and threats) analysis that are the good sense for the success of the Kerry Group. The major strength of the Kerry Group is procurement. Procurement allows Kerry to use operable global resources in strong suit ingredients, seasonings, coating systems, sweet ingredients, nutritional systems, and specialty proteins by doing this they are able to acquire the highest-quality raw materials. Another strength of Kerry is technological maturement. Through technological development Kerry is able to develop flavors and watch an advantage over the competition. Kerry gains this techn ological advantage through research and development and acquisitions. The weaknesses of Kerry Group include the firm infrastructure. The Groups debt-to-equity ratio is inordinately high for a company of Kerrys size. Another weakness is in Kerrys Human Resource Management division. Management encourages the employees to think Kerry or in sense be Kerryized, if employees do not follow this trend of thinking they are ... ...leader in its selected markets through creativity and superior customer service. The Group is continuing to focus many efforts to expand its presence in global food and ingredients markets and its consumer foods business organizationes in Europe and abroad. The Kerry Group has recently order into action plans to purchase a specialty foods company in china that is expected to reach an additional 1.3 billion new customers. This venture pull up stakes be a huge step for Kerry Group because it will be completely localized (a multi-domestic strategy), in that all business operations are expected to be turned over to the new facilities in china by the end of 2006.Today, Kerry has emerged into a leader in the food processing and ingredients business, reaching its goal set in the early 1980s. The group has tailfin basic areas of business which include Kerry Ingredients, Kerry Bio-Science, Kerry Foods, Kerry Agribusiness, and Mastertaste. If Kerry group continues to build from their corporate and business level strategies and continues to evaluate their SWOT analysis they will stay forward of the competition and continue to remain a leader in the food ingredients and processing sector.