Mass Communication Comparative Analysis Essay

1. Introduction I opine that the purpose of my media audit was to take our initial idea of what we believed our media function was and to measure and compare it to our actual quantified results. I believe this was excellent exercise to carry out in order to observe how much Media affects our eachday lives. Our order in America bases a large part of our adolescent learning process on what we acquire from outside sources. Therefore, to analyze, where the basis of many of adolescents perspectives derive from, was exception exclusivelyy brain waveful. Adolescents are bombarded daily by youth issues, such as staying adhered to their morals, exploitation their character, self-image, self-respect, fitting in, feeling love, and avoiding brutality.Are these dilemmas not enough? The fact that mass media both told plays off humans insecurities, in order to make a few extra dollars, baffles me. Although, were college students and have developed quite a smirch since these problems were m omentous, I still believe we are incessantly facing struggles related to these. Therefore, the purpose of an experiment that monitored our time relating to each category of typically negative influences is immeasurable. populate dont take into account the importance of crystaliseing knowledge for themselves. Considering the little girl at the beginning of My Media Audit who cared enough about the source of the sea monster and bubbling lake. She needed to gain the understanding of this monster came to be, and why her whole tone she has heard rumors of death, yet never had any solid examples.This individual(prenominal) knowledge relates to our societys topic of culturally transmitted knowledge. Strengths of culturally transmitted knowledge include reserved knowledge, handed down to future generations, mint have institutionalized, doesnt have to be reinvented. However, the weaknesses of culturally transmitted knowledge, involve important points as well. Secondhand knowledge can be wrong It is problematical to correct once it has been established, and it can be manipulating. Furthermore, mass media uses Americas culturally transmitted knowledge to sell their products. Anything looks appealing when you are only covering it from its good side. Because people havent really bothered to investigate advertisers motives, or worse, actually enjoy the hype, mass media continues to flourish effortlessly, apply nave individuals, as its victims of prey.I believe the positive influence that My Media Audit will continue to have on its students, will make a difference. As students begin to constantly think critically and question, the intention of The NEW Ipad and its employers, controversy will stir up debate. People will hopefully be more aware of when theyre macrocosm manipulated and convinced 1 bearing is the only way. Just as the girl who thought critically, instead of believing the towns established idea, I am var. to inspire students and people to fight aga inst the established idea of mass media influencing our every thought. The town was motivated by her bravery, which in turn. Changed peoples beliefs, and eventually, led a revolution.2. Empirical DataObjective To measure the causes and effects due to the influence of mass media. Can mass media highly influence a somebodys attitudes or perception, by abundant daily solicited or unsolicited exposure? Procedure Measuring media exposure, within a week span of 15-minute intervals. With sixteen hours equaling ace day, I summarized the total minutes for the week at somewhat 6,720 minutes. My total minutes not exposed to media were about 1,407 minutes, and my total exposure to mass media was approximately 5,1313 minutes. Individual categories concluded as follows Audio estimated at 475 minutes, Film- 100 minutes, Internet- 1,778 min, Television- 0 minutes, Mobile Devices- 2,185 minutes, and Print Media approximated 775 minutes. Subjective observations were also incorporated, to measure r emote factors, and their influence on the subjects reaction in relation to media use. Main Out practice Measures Risk of altered perception, influenced by, attitudes and behaviors idolized in society and the amount of exposure weekly. Also, coinciding with any external factors that proved as significant during this study. Results Media Usage Total (min)I was thoroughly surprised by the way my media usage was dispersed, as a whole, in this graph. Considering, all of my class blend in is done online and Im definitely a supporter of online radio, It doesnt necessarily shock me that the internet has 34% of my time. However, I was a little taken back by the percentage of my mobile devices consumption. The mobile devices category dominated my time by 37%. I didnt make how much I used my Ipod and smartphone. Although, recollecting my thoughts, the old basic flip phones, which used to be all the rage, now compared to a Smartphone, its no contest. Having Internet bother at your fingertips is an advertisers gold mine.Smartphone V.S IPODEven though, the category Mobile Devices had the highest usage, I found it informative to see how much more my Smartphone was used than my IPOD. Obviously, our refining is driving full speed ahead, towards a technology only civilization. INTERNET USAGEPANDORA V.S USF.EDUConsidering, I have a full load of classes this semester, most of my time, in general, is spent either online researching a project, or actually doing the assignment. Yet, when Im not online completing a depute, I like to fill the time developing my talent, which is art. The catch is, whenever Im developing an art piece, I have to be listening to medicinal drug, hence Pandora. The reason why Pandora is so successful in mass media is because people suit to listen to their type of music without having to tell the radio WHAT to play. Pandora has a search box, that isnt case specific, artist, genre, or mood, you name it and it plays it. What person wouldnt want a radio stationed to just them subjectively? Like we learned in our Radio module, The Radio was a life-changing invention, Idealism & Imagination, Greed & Envy, want & Determination, what other instrument was able to create emotions through sound waves? Empire of the Air BOOKS GALOREI found this graph about print media being all books, and no magazines, extremely intriguing. Taking into account, from the age of 16 till the end of my 21st year, I was a Cosmopolitan JUNKIE. I literally bought the newest variance monthly, the second it was released. Coinciding with this behavior and influence, I also became extremely self-conscious and began to hate my self-image, this coming from someone, who has never had severe issues about my image. I also judged every persons appearance effortlessly, gossiped, and my language was atrocious. Only until the middle of my 22nd year, did I realize that I was not content, nor satisfied with my lifestyle. I decided to castrate out television, bad influences, and COSMO.I didnt think I would be able to handle it, however, to my surprise, it taught me how to live life, the way it was intended, with freedom. Releasing myself from the burden of mass media was one of the most liberating decisions Ive ever made. I decided to return back to my Jewish roots, which I ignored during that rebellious era, and become deeper aquatinted with my faith, additionally instead of fruitless reality shows, I dove deep into the profound knowledge of books. It is amazing to witness your character development transform when it relies on a stable foundation. I find television very educating. Every time somebody turns on the set, I go into the other room and read a book. Groucho Marx3. Observations The first study observation I noticed in relation to my media data was the fact that my two most dominant categories increased on the weekend. This is most likely because my hebdomad is so hectic, that by the time Im approaching the weekend, all my energy is geare d towards relaxation. These emotions are then replaced with the action of increasing my phone/ mundane conversation time. I also tend to research all those topics online, that I might have put off during the week, in order to complete my resolve on time. Another observation that was extremely consistent included listening to Pandora (Internet radio) whenever I worked on my art. In contrast, I would listen to my IPOD whenever I wanted to get schoolwork accomplished.On Pandora, my typical station I listen to when creating my art pieces, is always geared towards inspirational or spiritual genre. It is the only music I find, to empower me with such motivation, in order to finish my pieces with ease and in a timely manner. I also tend to listen to classical music on my IPOD, when trying to complete a class work assignment. I read an article one time that did a study on the brainiac and how it affects positive stimulation. The article was extremely informative and I have done it ever s ince.Another observation I realized, I tried to double task consistently while listening to some form of media and trying to complete concrete tasks. I believe this behavior has done more to hinder my private effectiveness, rather than help it. It was helpful to be informed of this destructive behavior, after realizing the concrete facts. My double tasking always eventually lead to unfinished tasks, and then when I eventually became overwhelmed, I grabbed my IPOD and pulled out the classical music. It was interesting to become aware of these behaviors I never knew I was such a creature of habit. Also, reflecting on all the realizations mentioned above, I believe that some of these destructive behaviors could be prevented, with a decrease in use of my media items, which in turn, would increase my focus.4.Estimates Vs. Actual My Estimates were all underestimated compared to my actual data for my media usage. Like I previously stated, I didnt realize I used my phone so much, I usually get confronted by my friends for forgetting to school text them back, or not answering. Sometimes I feel like life would be much easier without our mobile devices. The only truly useful purpose is to show up and converse with friends that are long distance, however as far as Smartphone, I feel the epidemic needs to be cured. The other estimate that highly underestimated was my Internet use. I believe when I was filling those questions out, I didnt necessarily take into account that EVERY time I click the APP moreoverton, that is using an internet resource.I guess this is a perfect example of how abundantly society has desensitized, since the Windows 98 debut. I also believe the reason I judge my No Media use to be my highest value in how I disperse my time, is due to my deliberation to rebel against any more media influences. I refuse to passively let society manipulate my thoughts, with the slightest opposition. I thoroughly enjoyed reading the article about students and time management. This article served as a source of great insight because time management is one of my biggest character flaws. However, this is not due to the fact that I am not eager to do well on an assignment, I love learning, this type of procrastination is detrimental because it is attached to another flaw, perfectionism. Typically I procrastinate because Im afraid the product of my hard work would not be perfect. I was raised with a very high academic work ethic, therefore, grades used to be where I found my identity. This continually puts way too much stress on my life, and as I mature not just as a student, but also as a responsible adult, Im drastically striving to improve this destructive outlook.A novel study done by Trueman & Hartley (1996), focused on time-management skills and their race to a students age with the older mature students making the greatest use of time-management strategies.I also am striving to improve my organizational skills, this tends to be because, m y highly creative brain, has so many ideas floating and bouncing and developing in my mind, that it becomes highly difficult to place all of them in a specific order. I also am trying to maintain control of my sporadic ideas and plan more situations out, instead of flying by the seat of my pants. Their results stir that student planning isIntegral to the prevention of academic procrastination. A students ability to plan is but one skillamong several for student self-management, the procreation of which is studied by Gerhardt (2007).5. Summary Thomas Ruggieros Uses and Gratification Theory focused on this central definition- Media Use among audience members is selective and motivated by rational self-awareness of an individuals own needs and expectation that those needs will be satisfied by particular media types and content. I believe that this is highly accurate. When I had my life centered on a particular type of media, Cosmopolitan, I became dependent on it. Not just as a main source of entertainment, but also for the basis of how I perceived and looked at all subjects.If that girl wears that shirt one more time, Im calling the fashion guard. A little juvenile, I know, however that was how my thought process was developing. Now when I look back, I cant even believe that I cared so much about what people wore? Does it honestly matter how many times a person wears a shirt? Our culture is shoving these ideals down our pharynx in order to instill the thought that every person has to strive to be PERFECT. Who even said beautiful is perfect? What if I believe imperfectness is beautiful? These realizations in this past year of my life have shaped my thoughts to maturity and to become more concerned with what comes from each individuals heart. If you ask me, I believe actions speak louder than words, and gossip, slander, lying, and boasting echo across the nations. I do my best to separate myself from any person or organization that is trying to convince I HAV E to look like a prototype and think like a robot.All in all, I fell my media audit was extremely insightful, and helped me become aware of how I truly engulf my time. It showed me where I have plenty of room to improve and how far Ive come since the Cosmo days. The purpose of My Media Audit was to gain sincere and profound insight into the world of media influences. Media has a manipulative way of altering humanitys view towards the accepted medium. Typically, our normal endeavors are beings striving toward acquiring the latest technology, yet society never stops to consider Why do I NEED this so badly? This is where our mass media influences, come into play. The intent of this audit was simply to gain understanding and to think critically when facing the cultures constant barrage of satisfactions. Understanding is Power, to gain recognition is everything.